This joyous, positive campaign leans on both the impact that female relationships have in our lives as well as how the relationship we have with ourselves has on our state of happiness. And of course how all of that comes together in one powerful and supportive community. Our legacy—our true legacy—is about embracing real authenticity and all that comes with it. By encouraging our community to normalize flaws and imperfections, we empower all women to feel beautiful in their own skin.

Photographer: Ben Hassett | DP: Eric Hobbs | Still Life Photographer: Jonathon Kambouris | Agency: Jane Smith