LAVERÉE
REIMAGINING LAUNDRY EXPERIENCE
A science-based line of luxury detergents and soap products that embody a higher design aesthetic and are curated from the world’s most effective all-natural ingredients. From seed to shelf, every element is meticulously selected and sourced with everyday beauty and long-term good in mind.
Agency: Jane Smith
Our Services
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Designed unique and elevated brand identity and packaging that emulates skincare aesthetics to communicate the superior formula and to resonate with our highly savvy luxury customer.
The packaging is made of recyclable PET plastic and is recyclable again after use.
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Attract a highly visual and design-oriented luxury customer.
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An immersive and experiential pop-up designed to transport consumers and immerse them in the brand world— educating them on the brand’s products, science, and scents.
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Acquiring a community of over 25K followers before launch.
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Storytelling meets the luxury aesthetic.
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A comprehensive look & feel for the brand.
