& Love — Fragrance

Let’s unite our iconic middle initial and our “Believe in Love” message to create a new fragrance pillar for her and him, “Love &.” Steeped in romance and modernity, “Love &” is not just a name, it’s an evocative storytelling hook, one that’s uniquely ownable to Tiffany and can seamlessly evolve to welcome new fragrances and opportunities down the line. Through Cass Bird’s lens, the campaign imagery captures intimate moments between real couples with their hands intertwined in gestures of love. To demonstrate this idea of commitment, acceptance, and togetherness, Tiffany & Co.’s iconic ampersand symbol is elevated to signify personal connections that create a bond between two people. To accompany the campaign video, Tiffany & Co. selected Grammy award-winning music producer Mark Ronson and singer-songwriter King Princess to remake The Turtles’ song “Happy Together,” an ode to love.

Photographer: Cass Bird | Agency: Laird + Partners